Window Displays

 

 

Art is more than just paintings hanging in a gallery. Art can be found in more mundane places, such as in department store windows. In NYC and other high fashion cities, visual displays for the stores of top designers have certainly been elevated to that of art. That is how Felix came to start working in this industry, as many scenic designers do.

 

 

 

Felix’s first foray into the world of window displays began with a Great Gatsby themed Henri Bendel holiday window in October of 2012, not as a designer but creating some of the elaborate pieces for the design. This was being created before, during, and after Superstorm Sandy while Felix was living in Brooklyn. He waited in long lines for the shuttle to Manhattan in dedication to his art, and this wouldn’t be this last time he braved difficult conditions in the name of art.

 

While working for a company called LIV, Felix painted some astounding and outstanding backdrops for the Ralph Lauren holiday window on 5^th avenue. Felix’s expert scenic painting technique made the flat canvas look like an elaborate gilded velvet curtain.

 

 

 

 

When his supervisors at LIV formed their own company, BigHeavy Studios, they knew they needed to bring Felix on board. They said that they wouldn’t have been able to start the company without him, and it was the only way they were able to get accounts like Tory Burch and Club Monaco. One of the owners said that Felix was the most talented artist and designer he had worked with in his 30 years in the business.

 

 

 

Felix designed and created many incredible window displays during his time at BigHeavy Studios including cardboard logs, plastic wine glass snowflakes, and grey felt flowers for Club Monaco, and stunning birch trees for the Tory Burch holiday windows at the top 5-6 stores internationally, but Felix was most proud of his work on the Club Monaco installation at Grand Central Terminal described in his Historic Preservation essay.